LG H&H Sells Avon: The Real Reason Behind the $120M-to-$6M Deal Why LG Household & Health Care Dumped Avon After 7 Years LG H&H Avon Exit Explained
💸 Sold for $6M After Buying at $120M? The Real Math Behind LG H&H's Avon Exit LG Household & Health Care (LG H&H) is finally letting go of Avon, the American cosmetics company it acquired back in 2019 — just over seven years later. The original purchase price was around 145 billion KRW (roughly $120M at the time), while this sale fetched about 8.3 billion KRW (roughly $6M). On paper, the company is reselling at about 6% of what it paid, which looks like a painful deal at first glance. 🔍 But the reason this news is buzzing across the beauty industry isn't just the eye-catching "fire-sale" number. Packed inside this single transaction is the seismic shift the U.S. cosmetics market has undergone over seven years — and the dramatically elevated status of K-beauty. Today, let's dig beneath the surface of the income statement. 📌 What Exactly Happened? In August 2026, LG H&H filed a disclosure stating it would transfer its 100% stake (60,000,100 shar...